Athough in fairness, Cheech and Chong had more this kind of smoke in mind when they made the movie:
And just to round UP this post here is a somewhat misleading (or honest?) billboard. Of course, the German slogan for this iconic French cigarette translates as “so great, so grandiose, so Gauloises” but because they used UPper case only (and hence no “ß”) the association (at least for English speakers) is that smoking is something non-desirable. It’s simply gross.